Brand Photography – What makes your personal brand stand out from the crowd?
You believe in your business, your product or services, your brand. So just how do you get potential clients to believe in you too? To get them to take that step to engage with you and invest in what you have to offer? Personal Brand Photography can help you do that!
As you can tell from the title of this post we are going to take a deep dive into Brand photography – How to attract the right people to your brand.
Visual Imagery is one of the strongest mediums we have for communicating on a marketing level, this makes it such an important tool for all businesses, large or small, to use.
However, when you are looking to grow and elevate your business, the different options out there can be confusing. I want to take you through the differences between the traditional business headshot and personal brand photography, and explain the benefits of investing in brand photography for you and your business.
Personal Brand Photography vs. Headshots
Headshots are a staple in the business world, used in brochures and on websites the globe over. They are a fast, instant reference point to show who someone is.
They give the name a face, show a friendly, professional image and this then provides the opportunity to create a connection between the business and potential client.
But, that’s really where headshots stop. That single image doesn’t show who that person is, what service they offer, what matters to them, how they can solve your problem.
Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you.
David McNally & Karl Speak, authors of ‘Be your own Brand’
Now compare this with Personal Brand Photography. Personal Branding picks up where the headshot left off and expands on the concept exponentially.
By working with a variety of portraits, locations even outfits if that is what is needed, Personal Branding provides depth and a level of visual story-telling, that shows the very essence of the person in front of the camera.
Brand Photography helps to visually define the business and the person behind it, humanising the brand and encouraging a connection between business and client.
Danii, Brand Designer & Strategist
Simply put, Personal Branding Photography seeks to deepen the connection you offer to potential clients. By showing you doing the job you love, and illustrating the solution you provide, your target audience will get a far stronger sense of who they are investing in.
Meet the lovely Danii from Brand Inspire; a Brand Designer and Strategist – Helping Female Founders to craft wildly inspiring brands that attract their dream clients and allow their business to grow and thrive.
I was so excited when Danii got in touch to work with me. She had seen my work a few years ago and had me top of her list when she was ready to help take her brand to the next level.
As Danii knew that she was the face of her brand. S0, she didn’t just want a headshot to show who she was, she wanted more than that. She wanted a bespoke set of imagery that represented her and what she stood out for.
Happy Client, Happy Customer
During our extensive consultation, I got to know everything about Danii’s business from her core brand values to her colour scheme. And this ensured we were able to create a cohesive message for her when she went out into the world with her new images.
I think it’s safe to say we were both pretty pleased with the outcome!
Thank you so much for all the hard work you’ve put in; I can completely tell that you know my brand instantly from all the research you’ve done to get to know me…..you’ve just been incredible at getting the right shots.. and I know I’m going to have some really nice relaxed ones in there as you made me laugh so much, it’s just been fantastic!!
Danii, Brand Inspire
Danii has gone on to use all her imagery from the Personal Branding Shoot, across all platforms both online and offline, and a year on they continue to help her to communicate herself just as she is.
Because of this, her ideal clients can get to know her before a potential booking, and be confident that she is the right person to help them attract their own dream clients.
Take a look at Danii’s full personal branding photography shoot here.
Your brand story
I want to help you build your personal brand by telling your story visually. So, just how do I do this?
I offer a premium service, guiding my clients through their personal branding journey. Starting with a consultation, where we work to define the who, what, how, and why of the person, and how that shapes the service they provide. With the brand vision mapped out we can create strong images, showing client personality, the service offered, and the confidence in that personal brand.
Overall, I firmly believe that the confidence my clients gain throughout this process is key to their ongoing self-belief and success in their business.
The more on brand pictures you have of you and your business, the more confident you feel about putting yourself out there and naturally you will become more visible.
Lesley, Roadmap to Health had this to say following our recent shoot.
I wanted someone who really got me, understood me, knew what it was I was trying to promote. Lisa really goes out of her way to understand you and your business. I was pretty nervous, but . . . it’s been a fantastic few hours . . . it’s been great fun, in a great location and just . . . thank you!
Lesley, Roadmap to Health
The real you
Now is the time to tell your unique brand story. I want to help show the real you to your clients, existing, potential and returning! Personal Branding Photography is the tool that will elevate your brand, tell your story and create a strong, lasting connection across all platforms and promotion material.
At the centre of your being you have the answer, you know who you are and you know what you want
Lao Tzu, Chinese Philosopher
Ready to find out more about how I can help elevate your brand?
If you would like to learn more about personal brand photography and how it can help you attract the right people for YOUR brand, then I would love to hear from you.
