When it comes to prioritising business expenses, all too often brand photography is deemed as not vital and left until “further down the line” Unfortunately this is also one of the biggest mistakes a business can make. Your Small Business needs brand photography and I’m going to tell you why
ESTABLISH YOUR BRANDS IDENTITY
When it comes to establishing your small business brand identity one of the best ways to do this is by using brand photography.
Imagery is one of the most effective ways to show your audience who your brand is and what you stand for. It can be an amazing visual tool for attracting your ideal clients.
It can show if your business brand is on the corporate side, or is it more witty or fun. Is it a family brand, does it have a unique USP.
If you have professional brand images it allows you the chance to show off your business and brand’s personality and that can help convey a specific message to your potential clients.
Irrespective of your brand “personality” having high quality professional images shows you are willing to invest in your business and gives a more overall professional feel to your brand identity.
Your media represents your brand so it’s important you get this step correct.
IMAGES CAN SAY MORE THAN WORDS
Ever heard the saying an image is worth more than a thousand words?
With the growth of online search and sites such as Pinterest and Instagram some images are now worth way more than a thousand words!
Images let you SHOW clients what you have to offer instead of just telling them. These days more people are likely to make a purchasing decision based on Images as well as text as opposed to just text. Some will make it on the images alone.
The right brand images could be the difference between making a sale or not. The difference between gaining a contract for a long term customer or not. It can make a massive difference to your button line.
With the growing trend of online shopping, image sites, online businesses and social media your images have never been more valuable than they are now!
CUSTOMER CONNECTIONS
Your customers want to get to know YOU. These days, we like to see what’s behind the business as well as in front of it. Customers love getting to know the people behind the brand.
The ones who make the business tick and brand photography is a great way of doing this.
One of the best ways to make long term connections with your ideal customers is to give them a peek behind the brand and images can easily do this for you.
YOUR IMAGES CAN GET YOU FOUND
Your images can be great for getting you found using the search engines. SEO (search engine optimisation) can be a great way of driving traffic to your website and images are a wonderful way of doing this.
Google LOVE images on a website. Having professional images, well optimised on your site can get your ranking in the Google image search results AND the main search results as well.
That’s just one more reason your business needs brand photography, it can literally drive thousands of new customers to your website.
These are just some of the reasons that your small business needs brand photography, there are so many more as well! If you would like to chat over how your business can benefit from a brand photography session then please just get in touch!
Ready to find out more about how I can help elevate your brand?
If you would like to learn more about personal brand photography and how it can help you attract the right people for YOUR brand, then I would love to hear from you.
