Personal Branding

Do I need to build a personal brand?

Let’s get something clear, you already have a personal brand. That’s just a fact. We all do. Whether we are business owners, employees, authors, students or stay at home parents. Who you are is your ‘brand’. The question is how do you build your personal brand and ensure it is strong, impactful and memorable.

Why is building your personal brand so important?

Your personal brand is a promise to your clients . . .  a promise of quality, consistency and reliability

Jason Hartmann

Building great personal branding will help further your career, it can position you as an expert within your industry. Developing trust and confidence around you and what you are ‘selling’. Creating and maintaining a strong personal brand is likely to be the single most important way you can stand apart from the crowd.

Effective personal branding is so much more than a professional logo featured on your business card, and it goes so much further than a professional headshot image. Your brand image tells the story of you, your motivations, your business ethos, essentially it individualises and humanises your business. How you present yourself both on- and offline is the message you convey to existing and potential customers.

Your personal branding should be consistent over all platforms. This consistency will build confidence with your clients, showing you really know what you goal is and how are you going to achieve it. Using images that reflect the real you will make it easy for your story to shine through. Authenticity is key to connecting with your target audience, be real, be present, be genuine.

No human is perfect, you don’t need your hair ‘on-pointe’ or the best equipment to make an impact in your images. Show the person within, the confidence, the experience and most of all the approach-ability and you’ll be half way to hooking people in. Show your genuine self by telling your story in your images.

Remember you are your brand  . . . always keep in mind the impact you leave on others

Jacob Shwirtz, WeWork

So, why do you need Personal Branding Photography?

OK, you’re familiar with the fact that you already have a personal brand, but have you really thought about how it is perceived by others? Do you represent the story you want to tell? How do you actually go about building your personal brand? At the backbone of the premium service I offer is a personal consultation where we will work to define who you believe you are and how you want to be perceived. By combining these elements we can create strong images to reflect your brand ethos.

With strong personal branding images you will find you’ll be able to progress more quickly towards finding new clients and creating a successful business. It’s proven that a weak personal brand can hold you back – either because people don’t know what the message is or even worse they may make incorrect assumptions.

Personal branding is the best way to create a positive representation of you skills, interests and motives. It is an essential part of building your professional reputation.  Never forget that your personal brand is seen by everyone! You’ll use your imagery on your website, social platforms, brochures, leaflets etc. It is the most visible thing you can have in your business ‘tool box’ to achieve effective communication with your target audience. So it is super important that you get it right!

You need effective personal branding so that you can craft a message that tells your audience what makes you different.

your true self is your personal brand
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In a world where you can be anything, be yourself

Dr Seuss

Ready to find out more about just how can I help?

Personal branding is not a formula that can be applied to everyone alike, because after all, everyone is different! The very heart of premium personal branding is defining who you are and what you stand for. It’s important too, to recognise that when it comes to our business, our personal brand cannot be easily separated, nor should it be. The two are part of the same thing. Who you are is integral to how you got to where you are, and what drives you in your business life.

Together we will work to discover and understand your personal brand, we do this by discovering and understanding you!

breaking down your personal brand
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Put all of this together and we will be able to tell your visual story, but we will do it with grace, with finesse. We don’t want to holler about it without focus or direction. We will perfectly align your personal message with your personal branding imagery, to tell your story without words.

Want to understand more about what I can do to help grow your business?

Drop me a line, let’s chat!

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