When you started your business, what was the first thing you created for it? I’m going to guess that it was your logo, don’t worry if it was. You aren’t alone over 73% of businesses create their logo first.
But I’m here to tell you why your personal brand photos are vital and worth more than your logo!
Now, I’m obviously not saying that your logo isn’t important. It clearly is, but your images are what make a connection with your potential customers.
When we can make a human connection with a business, we feel more invested and are more likely to become a customer.
Why Personal Brand Images Are Important
According to a study by crowdspring.com, it only takes people 7 seconds to make a connection with your brand and they are more likely to make a positive connection if they can see the people behind the brand.
This is just one of the reasons your personal brand photos are so important to your business, the truth is that while of course a logo is part of your brand and can help with brand recognition it won’t generate sales for you the way your personal brand photos will.
There are now so many different businesses online, that you need to be able to stand out and make a connection with your target audience. Building a brand identity can help with that.
Otherwise, you fade into obscurity as just one of many websites offering the same thing. You need to give your potential customers something to connect with, at an emotional level in order to really stand out from the competition.
If you choose the correct photographer then your personal brand photos will tell your story the way you want it to be told. They will bring your personality, and business ethos, and show them not just tell them who you are as a brand.
Is Branding Important?
Of course, I’m not saying that the rest of your branding, including your logo, isn’t important.
It Is.
It’s just that when it comes to growing your business, personal branding using images does so much to help that growth. It helps shape the perception your target audience has of you.
It helps you market your business on a personal, human level and add heart as you build your brand reputation.
Personal Branding Photography Is Emotive
Personal branding images can cause an emotional response and that’s what people connect with, it’s feelings that make us decide to part with our money and buy someone product or service.
It not only encourages us to buy once, but studies have shown once someone makes a personal connection with a business they are more likely to go on and become repeat customers.
How Would You Describe Your Personal Brand?
When it comes to your personal brand photographs, it’s important that you chose the right images for your website, ones that really tell your story.
One of the easiest ways to get this correct is to define your personal brand. How would you describe your personal brand?
I often get clients to write down how they would describe themselves and then think about how to best show their brand in images. Not everyone needs the typical laptop image, sometimes that isn’t right for each business.
Do you have a cooking website? Then show yourself in the kitchen. Is your business outdoors, or about fitness? Is your family or pets a big part of why you do what you do? Do you want to include them in some of your images?
When you book a personal brand photographer they should be able to help you choose the right images that best suit your business and brand.
So I hope this article has you see why your personal brand photos are worth more than your logo and why they should be one of the first things that you add to your business website.
Of course, you don’t have to only use them on your website, you can use them in advertising, social media and so much more!
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