Organic traffic is the lifeblood of any website. It’s what allows you to keep the lights on and pay the bills. But, in order to get organic traffic, you need to be visible in the search engines. And, one of the best ways to do that is with brand photos. In this article, we will look at how brand photos can increase your organic traffic.
Brand photos are images that represent your company or product. They help create an emotional connection with your audience and make you more memorable. In other words, they help you stand out from the crowd.
How Can Brand Photos Help Your SEO
When it comes to SEO, brand photos can have a big impact on increasing your organic traffic. In fact, there are so many ways brand photos can increase your organic traffic that I’ve had to narrow it down to my top ways!
So here’s how your personal brand photos can increase your organic traffic:
1) Brand Photos Help You Rank Higher in Image Searches
When people search for images, Google looks at the image file name, the alt text, and the surrounding text. So, if you have a brand photo with the keyword “children’s toy” in the file name and alt text, you’re more likely to rank higher in Google Image Search for that term.
2) Brand Photos Help You Rank Higher in Web Searches
In addition to ranking higher in image searches, brand photos can also help you rank higher in web searches. That’s because Google’s algorithm looks at a variety of factors when determining where to rank websites. And, one of those factors is whether or not a site has images.
3) Brand Photos Increase Your Click-Through Rate
A study by BuzzSumo found that articles with images are twice as likely to be shared on social media than articles without images. And, posts with images also have a higher click-through rate in Google search results.
So, if you want more people to click through to your website from the search engines, adding brand photos is a great way to do it.
4) Brand Photos Make Your Site More Engaging
Images are a key part of any good website design. They help break up the text, add visual interest, and make your site more engaging. And, the more engaging your site is, the longer people will stay on it.
The longer people stay on your site, the better it is for your SEO. That’s because Google looks at time spent on site as a ranking factor.
5) Brand Photos Help You Build Backlinks
If you want to rank higher in search engines, you need backlinks. Backlinks are links from other websites to your website. And, Google sees them as a vote of confidence. The more backlinks you have, the higher you’ll rank.
One way to get backlinks is to create brand photos that other people will want to link to. For example, if you have a photo of a dog wearing a costume, someone might link to it from their blog post about Halloween pet costumes.
By creating compelling images, you can earn high-quality backlinks that will help boost your SEO.
6) Brand Photos Increase Your Social Shares
Images are also key for getting social shares. People are more likely to share an article or blog post if it has an image. And, the more social shares you have, the more traffic you’ll get to your website.
Plus, social shares can also help you rank higher in the search engines. That’s because Google and other search engines use social signals as a ranking factor.
7) Brand Photos Make Your Site More visually Appealing
Crucially brand photos can make your site more visually appealing. Aesthetics are important for any website. After all, you want people to stick around and actually read the content on your site.
So, adding some high-quality images can really improve the look of your site and make it more inviting for visitors.
8) Brand Photos Help You Connect with Your Audience
Most importantly, brand photos help you connect with your audience. They humanise your business and make it easier for people to form an emotional connection with you.
And, when people have an emotional connection with your brand, they’re more likely to buy from you, share your content, and link to your site.
How to Use Brand Photos in Your SEO Strategy
Now that you know how important brand photos are for SEO, it’s time to start using them in your own SEO strategy. Here are some tips on steps to take for how brand photos can increase your organic traffic:
1) Add Images to Your Site’s Pages and Posts
One of the simplest ways to use brand photos for SEO is to add them to your website’s pages and posts. Whenever you publish new content, be sure to include at least one image.
2) Optimise Your Images for the Search Engines
When you add an image to your website, make sure you’re optimising it for the search engines. That means adding a relevant title and alt text.
3) Create Compelling Images
If you want people to share and link to your images, you need to create compelling images. That means making sure your photos are high quality and visually interesting.
4) Use Images in Your Social Media Marketing
In addition to using images on your website, you should also be using them in your social media marketing. Whenever you share a blog post or new piece of content on social media, be sure to include an image.
5) Monitor Your Image Rankings in the Search Engines
Don’t forget to monitor your image rankings in the search engines. Just like with your regular web pages, you want to make sure your images are ranking high in the search results.
Use Google Search Console to see how well your images are ranking. There are just some of the ways brand photos can increase your organic traffic.
Brand Photos Are A Powerful SEO Tool
Brand photos can be a powerful tool for increasing your organic traffic from search engines. By creating compelling images, you can earn high-quality backlinks and social shares that will help boost your SEO.
Plus, brand photos can make your site more visually appealing and help you connect with your audience.
So, if you’re not already using them in your SEO strategy, now is the time to start.
If you have any more questions about how brand photos can increase your organic traffic or even just using brand photos in your SEO or other marketing then pop them in the comments below and I will make sure I answer them and if you found this post useful I would love it if you could give it a share!
Share The Love, Pin The Post
