Product photography for small businesses can be a game-changer. Its importance can’t be understated when it comes to growing your brand and your sales.
The images you produce are an effective way to connect with customers and help them understand the value of your product.
Great product photography can showcase the benefits of your product or show the impact using the product can have.
Your images can be used in a variety of ways: to provide tips for using your product, create marketing materials, website content, and social media content.
In other words, when done correctly, product photography can be a powerful marketing tool that can help your small business grow to the next level, it’s not a resource you should be prepared to do without.
How Can Product Photography Help Your Business?
As you can see from all the different ways you can use images it’s clear that having good product photography should be an important part of any small business.
Below are some of the ways that product photography can help your business.
Marketing Materials
Product photography can be used to create marketing materials, such as flyers, posters, and brochures to help you promote your business offline as well as online
Website
When that happens you want to be able to make sure that your product images are as appealing and eye-catching as they can. Flat lay photography looks especially good on e-commerce websites as it’s very visually appealing.
Of course one of the most common ways to use product photography is on your website and blog to showcase your products. Your website is a 24/7 marketing tool for your business, thanks to search engines like Google your ideal clients can find your business any time of the time even from the comfort of their own home.
Social Media
Another place your product images can be used is on social media to drive traffic to your site or to sell products directly. Especially on platforms like Instagram and Pinterest that are very image-focused. You can drive significant amounts of traffic from these platforms to your website just by using the right images.
You will have to make sure they instantly catch the eye of whoever is scrolling as you don’t have long to catch the eye on social media, so you want the images you use there to be eye-catching and create the desire factor.
Email Marketing
The images you create through your product photography sessions can also be used in email marketing campaigns as well to help promote your products and services to your email list. Studies have shown that emails and newsletters that contain images convert higher than those that don’t.
So keep your email list engaged and then showing them what you have to offer directly into their inbox will be a big boost for your business sales.
You can use product photography in personal branding and networking situations to help you stand out from the competition and attract new customers.
Taking Your Own Product Photography Images
It’s one thing to know that product photography is great for your business but it’s another to know how to do it.
While my first recommendation is for business owners to hire a professional photographer to take their product photography images, I know that isn’t always possible.
So what if you are shooting those product images yourself? You still want them to look amazing and as professional as you can so that they can help grow your business to the next level.
Tips For Product Photography
Some tips for Product Photography for small businesses:
- Use natural light whenever possible
- Shoot in a clean and organised space
- Keep your products staged and styled the way you want them to be seen by customers
- Use props to add interest and context
- Take lots of photos, and choose the best ones to use
- Edit your photos to make them look their best
Product Photography Pitfalls
While it’s clear that product photography can be a great way to showcase your products, there are some pitfalls to avoid. Here are a few:
- Don’t use too many props or it will be hard for customers to understand what the product is
- Be careful with the colours you use; they should be consistent with your branding
- Make sure the lighting is good and consistent
By avoiding these common product photography mistakes, you can make sure that your product photography looks great and helps promote your business.
How Much Does Product Photography Cost?
As we have already covered if you have little to no budget then taking your own product photography images may be a good way for some businesses to start. However, at some point as your brand and business grows you will want to invest in hiring a professional.
How much does product photography cost? This is a question that many small businesses ask.
The cost of product photography can vary depending on the photographer, the type of photography you need, and other factors.
If you aren’t ready for a full shoot you could see if there are any mini shoot options available as this can sometimes be a good bridge between DIY and a full product photography package.
In general, product photography can cost anywhere from a few hundred pounds to over £1000 depending on how many products you have and the time involved.
However, it is a good investment for any business and you tend to find you make your initial investment back very quickly.
Here at Imaginative Pictures, I have a few different package options for you when it comes to product photography, please get in touch with any questions you may have or book in your product photography session.
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