What is Personal Branding Photography?

As a small business owner, it’s so important that your brand and business is visually appealing to your dream clients. One of the best ways to do that is with high-quality brand photos, but what is personal branding photography and how can it help you grow your business?

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Do I need A Personal Brand?

A personal branding photoshoot can allow you to elevate your brand and tell your brand story in a way that will connect with your potential clients. You can use the branding images on your website and social media to help you tell the story of your business.

Personal branding shoots can work for every business, one of the most common misconceptions I hear is that these shoots are only really beneficial to those with creative businesses.

However, many small business owners still ask the same question “do I need to build a personal brand?” The reality is that any business can benefit from a personal branding photography session.

We live in an age, where thanks to social media, we now expect to see more behind the scenes from brands than we ever have in the past. Consumers now like to feel a personal connection with the brands and businesses they purchase from.

Businesses that have developed a personal brand and used personal branding photographs have found it has helped increase not only their brand reputation but also their sales.

In fact, many business experts say the power of personal branding is so important that booking a personal branding photoshoot can be one of the best ways a business owner can invest in their business.

According to MDG Advertising Consumers are up to 60% more likely to contact a business if it has personal images on its website or social media.

People don’t want to just buy what you are selling, they want to know WHY you are selling it and that’s why building your personal brand is so important.

Simon Sinek once said: “People don’t buy what you do. They buy why you do it. And what you do simply proves what you believe.”

In other words, having personal images on your website will enhance your brand, add character and layers to your business that allow more people to connect with it and you.

Your website can be beautifully created and let people know all the facts of what you have to offer but without personal branding photography, the heart of the business is missing.

What makes a successful personal brand photoshoot?

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However, knowing the importance of personal branding photography is one thing, being comfortable with it is a whole different thing.

Many business owners say they are reluctant to have a personal branding photoshoot because they are uncomfortable with being in front of the camera.

To have a successful personal branding photography session, it’s vital that you feel relaxed when you do your photoshoot and there is nothing wrong with asking your photographer in advance “how can you help put me at ease” this will help you choose the right photographer for you.

If you are really nervous or perhaps don’t have a huge budget to spend on your photographs then perhaps you could start with mini sessions to let you get some shots for your website and social media without it being too overwhelming on you or your budget.

So what is important when it comes to your personal branding photoshoot? One of the most important things you can do is make sure in advance you know what you want, how you want your images to look and feel.

One of the best ways to do this is before you even contact a photographer to create a mood board of colours, themes that you want for your session. You could add image swipes of other people’s personal branding shoots to help show your photographer what it is you are looking for.

Then you should have a list of questions you want to ask your photographer, it could be price, style, location.

Once you have chosen your photographer you can then ask them for their hints and tips to help ensure your shoot is as successful as it possibly can be.

So hopefully this post has answered the question “what is personal branding photography?” as well as giving you an idea about why it’s so important when it comes to growing your business.

I would love it if you could share this post and let me know your thoughts in the comments section below and if you would like to discuss your own personal branding photoshoot then click here!